You press someone to accept a claim by making clear what will happen to them if they refuse. The argument works because the harm that follows disagreement gives the hearer a motive to stop objecting, whatever they think of the claim. It can be attacked by pointing to the gap between motive and evidence: a threat gives a reason to say yes, but no reason to believe.

Example
We have a right to these territories; our victorious armies will demonstrate this forcefully if you insist upon disputing our rights
Standardised form
“We have a right to these territories” (q) is acceptable (A) because “we have a right to these territories” (q) will be demonstrated forcefully if you insist upon disputing our rights (Z).
Transformations applied: the semicolon replaced by “because”; anaphora resolved — “this” replaced by “we have a right to these territories”; the claim’s acceptability made explicit as the conclusion-predicate.

Classification
The conclusion is referred to as a whole in the premise, so the argument form is delta (q is A because q is Z).
The premise attributes the conclusion to the addressee, so the argument substance is II.
The keyword NEGATIVE MOTIVATION describes the relationship between predicates Z and A. The argument lever can thus be formulated as “Being demonstrated forcefully if you insist upon disputing our rights (Z) is a NEGATIVE MOTIVATION for being acceptable (A)”.
Not to be confused with
- Argumentum ad carotam — The mirror image: a promised benefit instead of a threatened harm.
OFFERED REWARD - Argumentum ad hominem — Also addressed to the second person, but it attacks the claim through the character of its source.
CHARACTERALLY AUTHORITATIVE,U - Ethotic argument — The premise points at the arguer themselves and offers their reputation.
I - Argument from expert opinion — The premise names a third party’s knowledge, not a consequence for the hearer.
III
Source
Werkmeister (1948, p. 63), quoted in Walton, D.N. (2000), Scare Tactics. Dordrecht: Springer.
Notes
This argument is also known as the “appeal to the stick”.
