Argument from evaluation

You should do paragliding because it is a great experience.

With “it” referring to “paragliding,” it is clear (after some reconstruction) that the the argument form is alpha (a is X because a is Y): “Paragliding (a) should be done by you (X), because paragliding (a) is a great experience (Y)”.

The conclusion is a statement of policy (P) and the premise is a statement of value (V), so the argument substance is PV: “Paragliding should be done by you (P), because it is a great experience (V)”.

The keyword EVALUATIVE MOTIVATION describes the relationship between predicates Y and X. The argument lever can thus be formulated as “Being a great experience (Y) is an EVALUATIVE MOTIVATION for doing it (X)”.

Source

The example is taken from a review on TripAdvisor by Karanuppal24 on December 13, 2017.

Other examples

Notes