Periodic Table of Arguments

The building blocks of persuasive discourse

Argument from evaluation (Ev)

Schermafdruk 2018-03-17 20.51.14

The author of this review states that Paragliding is a great experience and that You have to do it! To identify the type of argument, we follow the so-called Argument Type Identification Procedure (ATIP). The procedure starts with recognizing the conclusion and the premise of the argument, reconstructing the statements, and representing them in the standard form < conclusion, because premise >. In this case, the performance of these operations yields the following reformulation of the argument:

Paragliding has to be done by you, because paragliding is a great experience

In the next step of the procedure, the analyst determines the ‘argument form’ by identifying the subjects and predicates of the two statements. The present argument fits the form < a is X, because a is Y >, which means it should be labelled as a first-order predicate argument (abbreviated as ‘1 pre’).

Paragliding (a) has to be done by you (X), because paragliding (a) is a great experience

Then the analyst determines the ‘argument substance’, which is defined as the specific combination of the types of statements. In this case, the conclusion is a statement of policy (P), and the premise is a statement of value (V). The argument thus combines a statement of policy with a statement of value (abbreviated as ‘PV’).

The systematic name of an argument summarizes its basic characteristics, combining the relevant labels for the argument form and the argument substance. In this case, we are dealing with a first-order predicate argument that combines a statement of policy with a statement of value. Its systematic name, in abbreviated form, is thus ‘1 pre PV’. In the visualization of the Periodic Table of Arguments, such arguments are situated in the PV column of the Alpha Quadrant.

The systematic name provides the analyst with important information about the so-called ‘lever’ of the argument, which is a formulation of its underlying mechanism and plays an important role in the evaluation of the argument (see Wagemans 2019). In this case, the systematic name tells us that the argument is based on the relationship between the predicates X and Y. Since a fitting keyword for describing this relationship is ‘evaluation’, the lever can be formulated as is a great experience (Y) is a motivating EVALUATION for has to be done by you (X).

The keyword connects the systematic framework of the Periodic Table of Arguments to the names of argument types as they can be found in the traditional dialectical and rhetorical categorizations of arguments. To reflect this tradition, every systematic argument type that is distinguished in the table hosts an arbitrary number of so-called ‘isotopes’, which are named after the keyword that describes the underlying mechanism of the argument. In this case, the isotope name is ‘argument from evaluation’ (represented in the table by the symbol ‘Ev’).

SOURCE

Review on TripAdvisor by Karanuppal24 on December 13, 2017.